UMGC RFP #92284 Digital Campaign Services
| Project #: | 92284 (RFP) |
|---|---|
| Category: | SER - Services (Non-IT) |
| Department: | Global Military Operations |
| Issued by: | University of Maryland Global Campus |
| Publish Date: | May 19, 2026 4:00PM |
| Proposals Due Date: |
Jun 10, 2026 10:00AM
(Eastern Daylight Time)
|
| Status: | Closed |
Description
UMGC seeks a single vendor as an exclusive partner that can provide digital advertising services. The goal is to partner with the right vendor to achieve a successful AI integrated digital marketing campaign that includes display ads, artificial intelligent tools, enhanced seo, social media, audio streaming, ott video streaming, online podcast advertising outreach, to veteran populations in targeted locations in the US and overseas. To increase the awareness of UMGC to veteran and military affiliated populations online that ultimately results in increased student enrollment growth. Accordingly, UMGC Stateside Military Operations (SMO) seeks a strong partner with an integrated, national network of digital media services, and significant and proven experience in digital marketing to target the needs of veterans, active-duty and military affiliated populations seeking to further their post-secondary higher education needs. Using tools like short-long form audio files for promoting UMGC on various targeted podcast stations, audio streaming, targeted display ads, ott video, artificial intelligence tools (chatgbt, gemini, copilot, etc.), digital branding promotion, etc. to target the needs of veterans and other military affiliated.
Technical Proposals are due no later than 10:00 AM ET on June 10, 2026. Please read the directions carefully for electronic submissions to Bid Locker. Firms must be registered on Bid Locker prior to uploading Proposals.
Please monitor eMMA for future addendums and correspondence related to this Solicitation.
Attachments
This project has the following solicitation documents.
Vendor Questions and Answers
Submitted Questions About This Proposal
University of Maryland Global Campus has not yet posted any answers to submitted questions. When they do, their answers will appear here.
For Questions or Additional Information, Contact:
All questions and inquiries regarding RFP 92284 must be directed to the Issuing Office, eric.pfister@umgc.edu and lisa.dillard@umgc.edu, no later than 10:00 AM ET on May 27, 2026. Please read the document carefully prior to submitting questions. Answers will be addressed in an addendum, and will be sent to all other Offerors, but without identification of the Inquirer.
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